Importance of Keywords in Digital Marketing






One of the biggest challenge in content marketing is the indexing of your content on the first page of search engine’s website like Google, Bing or Yahoo. This cannot be achieved unless your article, blog or content is optimized with high converting key words. You can spend time and effort to do it manually or take the help of known software. The choice is yours. Here are a few tips to do just that.

Having difficulties in finding high converting key words?

Well you might find a way in the following lines, read on…

There’s no debating that today’s world is run by Google, Bing and Yahoo. People use these search engines to find answers to all questions. And, to their credit, the search engines do a great job of handling each query you feed it. No matter what information you’re looking for, Google serves it up on a platter for you.

All this efficiency is possible because Google follows a fixed process. And if there’s a process, it can be learned and mastered. That’s what SEO strategy is all about — learning how Google operates and creating content strategies that put you ahead of the competition.

The most important aspect of a good SEO strategy is the keyword.

 More impactful than generic keywords, though, are long-tail keywords. These are keywords that run like phrases and often follow natural language searches. These tend to be very specific in nature.

Because of their specificity, targeting long-tail keywords tends to be a more successful marketing tool. Some estimates suggest that long-tail keywords are 40-60% more effective than generic keywords.

But the challenge is to find the right long-tail keywords.

 JVFocus explains —

“You need to strike a balance between keywords that generate traffic and those for which there is little competition. Once you begin ranking for a lot of these low-impact keywords, you’ll get decent traffic from them.”

 With the amount of traffic that’s out there on in the Internet, it’s not always very easy to find all the associated keywords. And when we say “Not easy”, we don’t mean to say that the process is overly complicated or requires a specialized skill set. In fact, the process of finding the right keywords is as simple as using Google to do a simple search.

However, because of the sheer amount of traffic that Google generates, finding all the best keywords for you could be quite tedious. You’ll have to spend hours and hours on Google, entering every permutation and combination of your main keywords, see what Google is predicting, record the outputs, organize the data, and then form some SEO strategy around it.

All of this can easily take many hours, or even days, of your time. 

Fortunately, you’re not alone in this tedious task. A lot of digital marketers around the world faced the same problem everyday, but they were resourceful enough to find a solution to this. There are a lot of tools on the Internet – both free and paid – that can help you find the right keywords for your industry. Here’s one we like:

Keyword Research

 Keyword Researcher is a tool that helps you find the right long-tail keywords for your site. It’s really easy to set-up and quite reliable.

According to their website:

“Keyword Researcher is an easy-to-use Keyword Discover Tool. Once activated, it emulates a human using Google Autocomplete, and repeatedly types thousands of queries into Google. Each time a partial phrase is entered, Google tries to predict what it thinks the whole phrase might be. We simply save this prediction. And, as it turns out, when you do this for every letter of the alphabet (A-Z), then you’re left with hundreds of great Long Tail keyword phrases.”

Simply put, this tool will help you by doing in a few minutes what you would have taken 10 hours to do!

What’s more, it’s not just donkey’s work. The tool also helps you organize this data into a an effective SEO strategy. Therefore making it a “smart” worker, in true sense of the word.

“Keyword Researcher can turn a list of thousands of keywords, into an actionable SEO Strategy. We designed it to make the entire SEO process flow smoothly–from keyword generation, to content publishing, and all the steps in between.”

 It also has many features that will help you optimize this SEO strategy:

As can be seen, doing good SEO is actually not that hard. All that you need are a handful of useful tools and a little effort. More importantly, you need a clear understanding of the subject. Because when you understand how SEO works, finding the right, high ranking long tail keywords are quite easy.

And with tools such as Keyword Researcher, marketers can easily attract eye balls and get the traffic required for site to be profitable.

 Just a parting note/caution:

 Remember that while it’s important to make your page SEO-friendly by including specific keywords in your content, it’s highly recommended that you exercise a certain amount of restraint while using them. You don’t want Google to mark your page as “junk” or “spam”, which it will do if your page is over stuffed with keywords.

Here’s what ShoutMeLoud — one of India’s most successful blogs — has to say about the issue:

“Keyword targeting is important, but stay away from “keyword stuffing”. This is the overuse of keywords on any particular page. This will ultimately be harmful to your ranking.”

 So be restrictive, and you’ll be fine! Focus more on the content. Good, original content automatically comes up ahead of others, and is more likely to be shared, thereby driving your organic traffic!

You can view the Keyword Researcher Tool here.