Millennials: The Travel Braggers Are Forcing Hotels to Up their Digital Game
Millennial, a social-media-centric generation loves to blow their own trumpet when it comes to travelling and other rich experiences, and they especially love to do it online. This trait is being noticed by the hospitality industry, and they’re quick to capitalize on it. All around the world, hotels are fabricating “Instagrammable” spaces and moments for their guests to tell a visual-story online, tagging the brand along.
