Is Sustainable Luxury in Hospitality Just a Pipe Dream?
There’s a very common notion in the hospitality industry – that luxury and sustainability will always be at odds with each other, that luxury stands far above any sustainable measures that a hotel can take. But that’s not true and luxury hotels must put eco-friendly measures at the core of their operations if they’re hoping to attract the new segment of travelers who want to enjoy luxury but without it resting heavily on their conscience.
