The Importance of Social Proof for the Hospitality Industry
Social Proof, as a concept, is based on a simple social phenomenon – people are more likely to come to your hotel based on other people’s experience. In this techno-savvy, consumer-centric age, it is being used to influence consumers the world over. Gathering this Social Proof is easy and with targeted dissemination, this proof would be the way for you to expand your business. In this article, we examine the concept and its importance in the Hospitality sector – providing insights into how hoteliers can use this to their advantage.
